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Website Redesign Prototypes
Each prototype is a fully functional 30-page consolidated website — replacing 13 separate domains with a single unified experience.
Prepared for Rachel Hislop, Head of Marketing — March 2026
All three versions share this identical page structure
Version 1
Leads with credibility, physician expertise, and trust. Navy and gold palette. Designed to feel like a top-tier healthcare institution that commands confidence.
Version 2
Destigmatizes men's health with a warm, inviting approach. Earth tones and sage green. Feels like a wellness brand that men actually want to visit.
Version 3
Speaks directly to outcomes with a bold, dark aesthetic. Electric blue on black. Built to compete head-to-head with Gameday and win on results.